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Mag ik mezelf in reclame een Rolls Royce noemen? Wat met fluistersolden? Welke tekens kunnen als merk gedeponeerd worden? Zijn lookalikeverpakkingen toegelaten? Mogen werknemers zelf berichten plaatsen via sociale netwerken over hun bedrijf (“Vind ik leuk”)? Het aanbieden van producten en diensten roept vele juridische vragen op. De verpakking, de merknaam, de reclame en de promotieacties: alles moet wettelijk in orde zijn. Naast de verwijzing naar de relevante wetsartikelen in het in juni 2014 in werking getreden Wetboek van Economisch Recht, wordt de tweede herziene editie van het boek 100 marketingvragen juridisch beantwoord aangevuld met recente praktijkvoorbeelden en rechtspraak. Zo gidst advocaat Tom Heremans u doorheen de vele aspecten van het marketingrecht. De vragen zijn gebaseerd op casussen uit de dagelijkse praktijk van de auteur en geven telkens een concrete oplossing. De vragen zijn geordend volgens de onderstaande thema’s: - correcte informatie en misleidende reclame - vergelijkende reclame - prijsverminderingen en solden - loterijen, kansspelen en wedstrijden - gezamenlijk aanbod of koppelverkoop - verkoopmethoden buiten de onderneming (postorder en verkoop aan huis) - verkoop met verlies - auteursrecht - merken - sociale media en privacy - sancties

verkoop --- marketing --- Economic law --- kansspelen --- reclame --- auteursrecht --- economisch recht --- merkenrecht --- Belgium --- Publicité --- Droit commercial --- Commerce --- Droit --- Réglementation --- Marketing --- Decision making --- Case studies --- Law and legislation --- 396.1 --- recht --- publiciteit --- marketingrecht --- 658.8 --- 369.1 --- Marketing en recht --- publicite --- marketing, verkoop, distributie --- PXL-Business 2015 --- handelsrecht --- verkoopmarketing --- sociale media --- E-books --- PXL-Ebooks 2018

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"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy, and even more so acknowledges that advertisements are not all about selling but are also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert's effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organizations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning"-- Provided by publisher.

Advertising. --- Communication in marketing. --- Marketing --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising. Public relations --- reclame --- adverteren

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"While advertising of pharmaceuticals is highly regulated and fully harmonized in the European Union, there are no specific European rules on advertising of medical devices. The reasoning that led to the adoption of the rules on advertising of pharmaceuticals can nonetheless also be applied to medical devices: The current national rules on advertising of medical devices are widely divergent, hindering the establishment of the internal market of medical devices.Taking this idea as a point of departure, the main objective of the research is to formulate principles to underpin European regulation on advertising of medical devices. The basic assumption is that such regulation should allow a maximum of information to be communicated to the consumer, without compromising on health protection. To discern these principles, medical device law is being compared to pharmaceutical law and European and Belgian law, as well as US regulation are being investigated."

Medical law --- Pharmacology. Therapy --- Advertising. Public relations --- Belgium --- Public health laws --- European law --- Handbooks, manuals, etc. --- Medical instruments and apparatus industry --- BPB1712 --- Médicament --- Publicité --- Droit médical --- Geneesmiddel --- Reclame --- Medisch recht --- Médicaments --- Médecine --- Matériel médical --- Appareil et matériel --- Droit --- Appareil et matériel. --- E-books --- diritto sanitario --- право в областта на здравеопазването --- medicinsko pravo --- medisch recht --- medicinos teisė --- Derecho médico --- orvosi jog --- ιατρικό δίκαιο --- drept medical --- Medizinrecht --- lékařské právo --- medical law --- prawo ochrony zdrowia --- liġi medika --- medicīniskās tiesības --- medicinsk rätt --- medicinsk jura --- meditsiiniõigus --- lääketieteellinen lainsäädäntö --- direito médico --- e drejtë mjekësore --- медицинско право --- lekárske právo --- législation médicale --- lékařské zákony --- законодавство од областа на медицината --- Arztrecht --- Derecho sanitario --- lékařská legislativa --- Ärzterecht --- lékařskoprávní legislativa --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- ravim --- lék --- lääke --- lijek --- mediċinament --- φάρμακα --- medicamento --- läkemedel --- лек --- medicament --- лекарство --- lek --- liek --- medicinale --- geneesmiddel --- medicamente --- Medikament --- gyógyszer --- medikament --- zdravilo --- vaistinis preparatas --- medikaments --- kapky --- orvosság --- medicamento per la medicina animale --- medicamento per la medicina umana --- zásyp --- medication --- mast --- tabletka --- vaistas --- Arznei --- tinktura --- mjekim --- lääkintä --- léčivý přípravek --- медикамент --- prášky --- prášek --- liečivý prípravok --- lääkitys --- îngrijire medicală --- dražé --- Arzneispezialität --- tableta --- čípek --- Arzneimittel --- лекарствен продукт --- medicin --- medikamentas --- zāles --- prodotti mediċinali --- produkt leczniczy --- lægemiddel --- remédio --- médicament --- lääkevalmiste --- prodotto medicinale --- medicijn --- Geneeskundige verstrekkingen (in de enge zin) : Farmaceutische producten --- Prestations de santé (au sens strict) : Produits pharmaceutiques --- prodott mediċinali --- φάρμακο --- medicinski proizvod --- medicinal product --- gyógyászati készítmény --- Advertising --- Consumer protection --- Comparative law --- Consommateurs --- Droit comparé --- Drugs --- Law and legislation --- Medical instruments and apparatus --- Appareils et instruments --- Protection --- dlí leighis --- íoc leighis --- Belgique --- Médicaments --- Médicament --- Médecine --- Matériel médical --- Publicité --- Appareil et matériel. --- Droit médical --- Läkemedelsprodukter

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handelspraktijken nieuwe w.14.07.91 & voorlichting consument & benaming van oorsprong & reclame publiciteit & specifieke handelspraktijken

consumentenbescherming --- Economic law --- consumentenvoorlichting --- Commercial law --- handelspraktijken --- Belgium --- Trade regulation --- Advertising laws --- Consumer protection --- Competition, Unfair --- Commerce --- Publicité --- Consommateurs --- Concurrence déloyale --- Law and legislation --- Réglementation --- Droit --- Protection --- 351.82*7 <493> --- 347.7 <493> --- 351.824.5 <493> --- 347.7 --- --- 347.71 <493> --- wet --- handelsrecht --- consumentenrecht --- belgie --- BE / Belgium - België - Belgique --- 339.324 --- 347.7 )* HANDELSRECHT --- consument --- reclame --- Consumentenrecht--België --- Handelsrecht--België --- Prijsmaatregelen van de overheid t.a.v. handel. Reglementering i.v.m. marktenHandelspraktjken. Leurhandel. Prijsreglementering--België --- loi --- droit commercial --- droit des consommateurs --- belgique --- Bescherming van de verbruiker en politiek van het verbruik. --- 351.824.5 <493> Prijsmaatregelen van de overheid t.a.v. handel. Reglementering i.v.m. marktenHandelspraktjken. Leurhandel. Prijsreglementering--België --- 347.7 <493> Handelsrecht--België --- 351.82*7 <493> Consumentenrecht--België --- Publicité --- Concurrence déloyale --- Réglementation --- Bescherming van de verbruiker en politiek van het verbruik --- PRATIQUES DU COMMERCE --- REGLEMENTATION DU COMMERCE --- CONSOMMATEURS ET CONSOMMATION --- PROTECTION

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I. La publicité trompeuse, la publicité comparative et les contrats à distance en ce qui concerne les professions libérales - II. Les clauses abusives dans les contrats avec les professions libérales - III. La loi du 26 mars 2010 sur les services

Law of obligations. Law of contract --- Economic law --- Belgium --- E-books --- BPB1208 --- Profession libérale --- Publicité abusive --- Publicité comparative --- Vente à distance --- professions liberales --- contrat --- marche --- distansförsäljning --- teleshopping --- venda à distância --- vânzare la distanță --- prodaja na daljinu --- πώληση εξ αποστάσεως --- shitje në distancë --- prodaja na daljavo --- zásielkový predaj --- продаја на даљину --- etämyynti --- zásilkový obchod --- sprzedaż wysyłkowa --- поръчкова търговия --- távértékesítés --- distance selling --- Versandhandel --- vendita a distanza --- tālpārdošana --- venta a distancia --- fjernsalg --- продажба од далечина --- kaugmüük --- telebejgħ --- nuotolinis pardavimas --- vente par correspondance --- distansavtal --- ordin de plată prin poștă --- telefonförsäljning --- preču pasūtīšana pa pastu --- shitje përmes postës --- pardavimas paštu --- Versandgeschäft --- каталошка продажба --- kaugost --- telemercado --- τηλεωνιστική --- predaj na dobierku --- Ferngeschäft --- mail-order buying --- pirkimas paštu --- телепродажба --- contrat négocié à distance --- blerje përmes televizionit --- vendita per corrispondenza --- televeikals --- postimüük --- postimyynti --- televenda --- contratto negoziato a distanza --- televânzări --- Teleshopping --- πώληση δι' αλληλογραφίας --- venda por correspondência --- nákup na dobírku --- etäkauppa --- τηλεαγορά --- aftale vedrørende fjernsalg --- πώληση από απόσταση --- contrato negociado a distancia --- postorderförsäljning --- kataloška prodaja --- postordresalg --- TV prodaja --- продажба преку интернет --- postorderverkoop --- ordin de vânzare prin poștă --- σύμβαση η διαπραγμάτευση της οποίας γίνεται από απόσταση --- mail-order selling --- teleacquisto --- teleindkøb --- telecompra --- zásilkový prodej --- telekomunikacinė prekyba --- blerje përmes postës --- nákup na dobierku --- venta por correspondencia --- téléachat --- srovnávací reklama --- összehasonlító reklám --- fograíocht chomparáideach --- vertaileva mainonta --- vergleichende Werbung --- vergelijkende reclame --- võrdlev reklaam --- primerjalno oglaševanje --- упоредно рекламирање --- reklamim krahasues --- publicitate comparativă --- sammenlignende reklame --- publicidade comparativa --- reklama porównawcza --- comparative advertising --- publicidad comparativa --- lyginamoji reklama --- споредбено рекламирање --- jämförande reklam --- poredbeno oglašavanje --- сравнителна реклама --- porovnávacia reklama --- riklamar komparattiv --- συγκριτική διαφήμιση --- salīdzinājumreklāma --- pubblicità comparativa --- компаративно рекламирање --- komparativno oglašavanje --- reklama nieuczciwa --- reklaamipettus --- nekalá reklama --- otillbörlig reklam --- publicidade abusiva --- непрописно рекламирање --- незаконни рекламни практики /недобросъвестна реклама --- нелојално рекламирање --- pubblicità abusiva --- unlautere Werbung --- reklamë abuzive --- publicitate abuzivă --- harhaanjohtava mainonta --- παραπλανητική διαφήμιση --- neatļauta reklāma --- tisztességtelen reklám --- nedopustno oglaševanje --- misleidende reclame --- prassi abbużiva tar-riklamar --- klaidinanti reklama --- advertising malpractice --- publicidad abusiva --- nezákonné reklamné praktiky --- utilbørlig reklame --- zloupotreba oglašavanja --- piilomainonta --- falsă publicitate --- vilseledande marknadsföring --- unfair advertising --- alalävine reklaam --- unwahre Werbung --- sluikreclame --- publicité déloyale --- reklamë e nënvetëdijes --- измамувачко рекламирање --- ebaaus reklaam --- false advertising --- publicidad desleal --- vildledende reklame --- lažna reklama --- irreführende Werbung --- nepravdivá reklama --- αθέμιτη διαφήμιση --- ψευδής διαφήμιση --- nepoštena promidžba --- reklamë e rremë --- vale reklaam --- jogellenes reklám --- negodīga reklāma --- maldinoša reklāma --- reklamë e padrejtë --- zlouporaba oglašavanja --- заведувачко рекламирање --- publicidade enganadora --- publicidad falsa --- vilpillinen mainonta --- félrevezető reklám --- illojal reklam --- zavádzajúca reklama --- podvodná reklama --- deceptive advertising --- subliminal advertising --- podvedomá reklama --- neteisinga reklama --- zavádějící reklama --- misleading advertising --- falsk reklame --- publicidade falseada --- segadusttekitav reklaam --- publicidad engañosa --- pasąmonę veikianti reklama --- nesąžininga reklama --- pubblicità sleale --- apgaulinga reklama --- ongeoorloofde reclame --- illoyal reklame --- reklamë keqorientuese --- publicidade desleal --- pubblicità ingannevole --- reklamë mashtruese --- klamlivá reklama --- pubblicità menzognera --- publicité mensongère --- unsachliche Werbung --- betrügerische Werbung --- eksitav reklaam --- zloupotreba reklame --- szabadfoglalkozású --- svobodni poklic --- vaba elukutse --- liberal profession --- fritt yrke --- ελευθέριο επάγγελμα --- свободна професия --- profesión liberal --- gairm bheatha liobrálach --- laisvoji profesija --- liberalt erhverv --- brīvā profesija --- vapaa ammatti --- freier Beruf --- professjoni libera --- slobodné povolanie --- слободна професија --- slobodno zvanje --- vrij beroep --- profissão liberal --- profesii liberale --- libera professione --- wolny zawód --- svobodné povolání --- profesion i lirë --- profissional liberal --- slobodna profesija --- libero professionista --- ελεύθερο επάγγελμα --- ελεύθερος επαγγελματίας --- saorghairm --- нотаријат --- slobodno zanimanje --- vrije beroepen --- contract --- markt --- Professions --- Law and legislation --- Advertising laws --- Electronic commerce --- Consumer contracts --- Deceptive advertising --- Professions libérales --- Publicité --- Commerce électronique --- Contrats de consommation --- Publicité mensongère --- Droit --- EPUB-ALPHA-P EPUB-LIV-FT LIVDROIT STRADA-B --- ciandíol --- míchleachtas fógraíochta --- Belgique --- Vente à distance --- Profession libérale --- Publicité abusive --- Publicité comparative --- Droit public économique --- Droit commercial --- Travailleurs indépendants --- Contrats électroniques --- Consommateurs --- Publicité mensongère --- Protection